Why the Highest Appraisal Is Often the Wrong Choice

Consider what actually happens during a typical appraisal process. A vendor sees three agents. Two quote within a similar range, supported by recent comparable sales. The third quotes significantly higher. The vendor, understandably, leans toward the higher figure. They sign. The campaign launches. And within three weeks, the agent who won the listing on the strength of that number is preparing the vendor for a conversation they were not expecting to have this early.

This is the appraisal trap. An agent inflates the figure to win the listing. The vendor accepts it because it is the best number in the room. The campaign launches on a foundation that was never solid. What happens next follows a sequence that is entirely predictable and almost never ends where the vendor hoped.

Why Inflated Appraisals Are So Common

Here is the mechanism in plain terms. Agent A quotes the market honestly at $680,000 - $720,000. Agent B quotes $760,000 - $790,000. The vendor signs with Agent B. The campaign launches at $775,000. Three weeks in, buyer feedback is consistently referencing value. By week five, the price drops to $720,000. The listing is now sitting at where it should have launched, with five weeks of days-on-market history telling every new buyer that the vendor needed to move. Agent B won the listing. The vendor paid for it.

Vendors are not irrational for responding to a higher number. It is entirely understandable. The problem is that the number was never a market assessment - it was a sales tool. Once signed, the vendor is committed to a campaign built around a price the buyer pool has no obligation to meet. In suburbs like Gawler East, Hewett and the surrounding corridor, where comparable sales are visible and buyers are well-researched, an inflated asking price does not take long to expose itself.

The Campaign That Starts Strong and Falls Apart

The first two weeks of a campaign built on an inflated appraisal follow a recognisable pattern. Enquiry is lighter than expected. The feedback from open days is noncommittal. The agent begins managing expectations - carefully at first, then more directly. By week three or four, the price conversation is unavoidable. The vendor who signed on the strength of a high appraisal is now being asked to reduce to where they probably should have launched. And they are being asked to do it with weeks of campaign history working against them.

The Difference Between a Market Appraisal and a Sales Pitch

A genuine market appraisal is built on evidence. Comparable sales from the last sixty to ninety days in the same suburb or nearby streets. Properties with similar land size, bedroom count and condition. Actual transaction data - not asking prices, settled prices. An agent who cannot produce this evidence is working from opinion, and opinion without data is just a number on a page.

Vendors who invest time in understanding choosing the right agent advice early in the process are more likely to choose based on evidence rather than optimism.

The Questions That Separate Genuine Agents From the Rest

Get three appraisals. Compare the evidence behind each one. Look at the supporting comparable sales, the list-to-sale ratios and the recent local results. Then choose the agent whose market knowledge is most credible - not the one whose number was most appealing. The vendor who makes that distinction tends to run a very different campaign to the one who does not.

Common Questions About Choosing the Right Agent

How do I know if an appraisal is inflated

Look at the spread. If two agents quote within a similar range and one quotes significantly higher, the outlier almost certainly inflated. Not always - sometimes an agent genuinely identifies something others missed. But when the gap between the highest and the consensus is large and the supporting evidence is thin, the explanation is usually straightforward: the high figure was designed to win the listing, not to reflect the market.

What happens if my agent promised a price they cannot deliver

Read the agreement before you sign it. Cooling-off periods, notice periods and performance clauses vary. If the agent overquoted materially and the campaign has demonstrably failed to generate the activity a correctly priced listing would have produced, the conversation about early exit is worth having. Most agents would rather part professionally than face a formal dispute process - but you need to understand your position before you have that conversation.

How many agents should I appraise with before choosing

Three appraisals is the right number for most vendors. It gives you enough data to identify patterns and outliers without turning the selection process into a full-time job. With three figures you can see where the evidence clusters, identify any outlier that stands well clear of the others, and make a comparison that is genuinely useful rather than overwhelming. More than three tends to add noise rather than clarity.

What is the most important thing to look for in a local agent

Recent results on comparable stock in your specific suburb and price range. Nothing else tells you as much about likely future performance as what they have genuinely achieved recently on properties similar to yours. Ask for it specifically. If they cannot provide it, or if the examples they offer are not genuinely comparable, that tells you something important about the quality of their case for your listing.