Track records are real. The sales happened. The prices are accurate. What is missing is context - and context is where the picture changes. A list of twenty sold properties in twelve months looks impressive until you find out the agent had forty listings and half of them did not sell.The goal is not to distrust every number an agent present… Read More

The relationship between inspection attendance and competing offers is not automatic. Something has to happen in between - and that something is almost entirely the responsibility of the agent.Buyer interest peaks at the inspection and declines from that point unless it is actively managed. The agent who does not act on that interest within… Read More

The negotiation stage of a property sale is the part sellers know least about and care most about. They see the opening offer. They see the final number. Everything that happens in between is managed by the agent - and the quality of that management is what determines the gap between the two.The quality of a negotiation outcome is almost al… Read More

An offer landing in a live campaign changes the dynamic completely. The marketing phase is over. What happens in the next twenty-four to seventy-two hours - how the offer is received, how it is responded to, how the vendor and agent manage the process from here - will shape the final result more than almost anything that came before it.Most… Read More

Someone listed in Gawler last year who did everything right on paper and still walked away short. Nothing obviously wrong. The campaign ran, offers came in, the property sold. But somewhere in the process - a pricing call made too early, a preparation step skipped, a negotiation handled slightly off - the final number came in under what it should h… Read More